Answers 2627 INTRO TO ARTDry and Liquid Media

Advertising and Fashion Answers

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Commercial photography ______________

illustrates and sells a product or service for money.

is made without a negative by exposing objects to light on light sensitive paper.

is only concerned with communicating and/or establishing trends.

includes the full face or another feature with much detail.

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The inventor of the photographic process in which a photograph produced without a negative by exposing objects to light on light sensitive paper, is named _____________

Man Ray

Richard Avedon

Dorothea Lange

Pablo Picasso

______________ is an application of commercial photography to communicate or establish trends.

Commercialization

Fashion

Advertising

Ilfochrome

Using traditional photographic paper, a slide, which is printed as a positive image, ______________

was not able to be reproduced as a print until the ilfochrome process was understood.

provided the only method for artists to share their work with advertising agencies.

had to be transferred onto light-sensitive paper, and then inverted.

can portray colors and details more accurately then any other type of photograph.

______(1)______ is an application of commercial photography used to sell a service or product, where as ______(2)______ is an application of commercial photography to communicate or establish trends. Both are important components to advertising and the world of fashion.

(1) Fashion; (2) Surrealism

(1) Advertising; (2) fashion

(1) Rayograph; (2) cibachrome

(1) Commercial photography; (2) advertising

Commercial photography ______________

illustrates and sells a product or service for money.

is made without a negative by exposing objects to light on light sensitive paper.

is only concerned with communicating and/or establishing trends.

includes the full face or another feature with much detail.

_________________ allow(s) for increasing creativity and uniqueness in advertising.

Government tax-cuts

Higher buyer incomes

Technology

An increased in advertising locations

The term ________(1)_________ , which is ________(2)_________, and was renamed after it was purchased by Ilford Ltd.

(1) cibachrome; (2) an application of commercial photography to communicate or establish trends

(1) ilfochrome; (2) is a way of processing photograph in order to focus on fantastic or dream-like imagery

(1) cibachrome; (2) is a positive to positive printing process used for the reproduction of slide images on photographic paper

(1) ilfochrome; (2) is made without a negative by exposing objects to light on light sensitive paper

This photograph has elements of ____________, although it is specifically an example of rayograph.

Surrealism

montage

ilfochrome

Dada art

_________________ allow(s) for increasing creativity and uniqueness in advertising.

Government tax-cuts

Higher buyer incomes

Technology

An increased in advertising locations

Rayograph was part of the ___________________.

Surrealist movement

cibachrome movement

Dada movement

Avant-garde movement

The inventor of the photographic process in which a photograph produced without a negative by exposing objects to light on light sensitive paper, is named _____________

Man Ray

Richard Avedon

Dorothea Lange

Pablo Picasso

A photograph made without a negative by exposing objects to light on light sensitive paper is called a __________________

cibachrome

rayograph

exposure

Besides advertising new products and services, commercial photography also ____________

documents fashion trends at different times in history.

allows for many artists to work who might otherwise be unemployed.

encourages the use of new and innovative techniques in photography.

accomplishes all of the above.

Before commercial photography, the fashion industry advertised ______________

only on the radio using live entertainers during live broadcast.

by relying on artistic drawings to persuade the buyer.

through written advertisement in women’s journals.

by mailing samples with written explanations of new products.

______________ is an application of commercial photography to communicate or establish trends.

Commercialization

Fashion

Advertising

Ilfochrome

The advertisement above is attempting to not only sell the product, but also to convince the buyer that _____________________

he/she needs a motorcycle in order to travel to the beach.

this only motorcycle worth buying because of its engine size.

he/she will experience freedom, power, and independence by riding and owning this bike.

a motorcycle is necessary to achieving independence from being just a regular person.