AnswersCommon Core ELA 11 - ELA3011 B-ICCumulative Exam — Cumulative examQuestion 60
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Cumulative Exam — Cumulative exam

Question 60 • Common Core ELA 11 - ELA3011 B-IC

Cory is responding to the writing prompt below.Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences. Which is the best main topic for his response essay?

Answer
A
a summary of the goals of the Department of Education
B
a description of the advertising campaign’s target audience
C
an analysis of the impact of the advertising campaign
D
an argument for why literacy is important

Explanation

The prompt asks Cory to examine the campaign’s audience and techniques, then evaluate how effective those techniques are at promoting literacy. That makes the campaign’s impact the main topic. Choice C, an analysis of the impact of the advertising campaign, brings together the required analysis and evaluation; the other choices cover only background, one aspect, or a separate argument about literacy.

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