5
RCMultiple Choice

Unit Test — Cumulative exam

Question 5 • TX-English III B

Read the following writing prompt.Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences. Now, review the prompt for hints about the audience. Who will read your writing?

Answer
A
a general audience
B
fellow students
C
literacy specialists
D
only teachers
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