Question 12 of 25 • GA-Literature and Composition III
Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences.
Answer
a
a summary of the goals of the Department of Education
a
a description of the advertising campaign’s target audience
a
an analysis of the impact of the advertising campaign