Designing a Study

Question 1

A random number generator is used to model the patterns of animals in the wild. This type of study is called

Revolt · Accepted Answer

D: a simulation.

Question 2

Researchers call random radio listeners on the phone to rank five different popular songs. This research helps radio stations decide which songs to play more often. This method of gathering data is classified as

Revolt · Accepted Answer

B: a sample survey.

Question 3

At the beginning of a call to the cable company, a message tells customers, “After you finish talking to our customer service representative, you will be asked to take a five-question survey about the level of service you received. It would be appreciated if you could please stay on the line to answer the survey questions.” What type of sampling is the cable company using?

Revolt · Accepted Answer

B: voluntary sampling

Question 4

News cameras take an overhead picture of a part of a crowd at an outdoor event. Journalists then count the number of people in the picture and use the sample to estimate the total number of people in the crowd. This process is an example of

Revolt · Accepted Answer

D: cluster sampling.

Question 5

Researchers are conducting a survey about what brand of ice cream shoppers prefer. They survey the tenth person who walks into the store and then every fifth person after that. This type of sampling is called

Revolt · Accepted Answer

C: systematic random sampling.

Question 6

A professor surveys his students about their opinions on how well he taught the course. He puts this survey on the last page of his final exam. Which type of bias will most likely have the strongest effect on the survey results?

Revolt · Accepted Answer

B: Students may not truthfully reply because they fear it will affect their grade.

Question 7

Political pollsters now make sure to conduct a percentage of their telephone interviews by calling mobile phones. This policy best addresses which potential source of bias?

Revolt · Accepted Answer

A: Some of the population may not have access to other types of phones.

Question 8

Which of the following could be classified as a census?

Revolt · Accepted Answer

B: a survey of each student in a school about school lunch options

Question 9

A teacher asks students to list the math lessons they learned on nine random school days in the past month. She evaluates the students’ performance on this assignment to get a general picture of how well students are taking notes. This teacher’s method is an example of

Revolt · Accepted Answer

B: simple random sampling.

Question 10

A market research company wants to collect opinions on the comfort and performance of a new type of sneaker by Brand X. Which group of individuals would be the best choice for a random sample?

Revolt · Accepted Answer

B: ask every fourth person who is wearing that brand of sneaker

Designing a Study Answers

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