Digital Media in Advertising Answers

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What is an app?

a piece of software that runs on a digital device

a type of advertisement that appears online

a kind of website that offers free services

a particular style of social media

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Which of the following best characterizes the browsing capabilities of mobile phones compared to desktop computers?

There are not yet phones that have similar browsing capabilities, and the data transfer times are still much slower than in a desktop.

Many top tier phones have similar browsing capabilities, but the data transfer times are still much slower than in a desktop.

Many top-tier phones have similar browsing capabilities, and the data transfer times are just as fast as in a desktop.

There are not yet phones that have similar browsing capabilities, but the data transfer times are just as fast as in a desktop.

Which statement best explains the way that similar apps are used in different devices?

The systems are the same, but the apps are designed differently to make them unique.

Because the systems are different, the apps are designed to work differently.

The systems are essentially the same, so the apps are designed to work the same way.

Although the systems are different, the apps are still designed to work the same way.

In what year was the first iPhone released?

2007

2003

2001

2011

Which of the following describes a digital advertisement?

any ad that features apps or digital devices

an ad that contacts people directly through phones or e-mail

any ad that is delivered through an electronic device

an ad that markets new apps through mobile phones

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