Answers26-27 LISD TX English II B CR rev 82025Evaluating The Power of Mass Media and Social Media

Evaluating The Power of Mass Media and Social Media Answers

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1
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What is a multimodal media campaign?

A
a campaign that focuses more than one type of appeal
B
a campaign that combines different methods of communication
C
a campaign that uses different messages to target different audiences
D
a campaign that is sponsored by one or more government agencies
2
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Examine the public service ads.This first ad is from 1917.This second ad is a modern ad from a website.

Question illustration
A
The older ad targets families, while the newer ad targets food manufacturers.
B
The older ad appeals primarily to logic, while the newer ad appeals to emotion.
C
The older ad focuses on all foods, while the newer ad focuses on a specific food.
D
The older ad provides specific ideas, while the newer ad tells how to get more information.
3

Examine the public service ad.

Question illustration
A
by providing data about a specific negative impact
B
by providing the name of an authoritative source
C
by providing steps for the audience to take action
D
by providing a website for the audience to learn more
4

Examine the public service ad.

Question illustration
A
by sharing relevant high school graduation statistics
B
by promoting a new type of educational program
C
by reminding the public of the need for new schools
D
by encouraging people to strive for more education
5

Examine the public service ads. This first ad is from 1944. This second ad is from 2013.

Question illustration
A
They have different sponsors.
B
They have different appeals.
C
They have different purposes.
D
They have different target audiences.
7

What are the purposes of a public service campaign? Select three options.to guide or alter behaviorsto influence public opinionto sell a product or serviceto raise awareness about an issueto determine the public’s preferencesto gain votes for a particular candidate

A
to guide or alter behaviors
B
to influence public opinion
C
to sell a product or service
D
to raise awareness about an issue
E
to determine the public’s preferences
F
to gain votes for a particular candidate
8

Examine the public service ads.This first ad is from 1917. This second ad is from 2007.

Question illustration
A
They have different purposes.
B
They target different audiences.
C
They use different types of media.
D
They transmit different cultural values.
9

Project Yellow Light is holding a contest to get ideas for a texting-while-driving prevention campaign.What would be the best to include to make an ethical appeal to the audience?

A
an excerpt from an interview with a new teen driver
B
statistics about how many people text and drive
C
a clip from an interview with a highway patrol officer
D
information about how to set up a phone to block texts

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Evaluating The Power of Mass Media and Social Media

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