Answers LAUSD-Common Core English Language Arts 10 B Prescriptive - SummerEvaluating The Power of Mass Media and Social Media

Evaluating The Power of Mass Media and Social Media Answers

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What is a multimodal media campaign?

a campaign that focuses more than one type of appeal

a campaign that combines different methods of communication

a campaign that uses different messages to target different audiences

a campaign that is sponsored by one or more government agencies

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Which topic is most likely to be the subject of a public service campaign?

the importance of using seat belts

the benefits of a new software system

the reopening of a downtown restaurant

the advantages of an electric toothbrush

What type of appeal depends on the perceived credibility or authority of the source?

emotional appeal

ethical appeal

logical appeal

multimodal appeal

Examine the public service ads.This first ad is from 1917.This second ad is a modern ad from a website.

The older ad targets families, while the newer ad targets food manufacturers.

The older ad appeals primarily to logic, while the newer ad appeals to emotion.

The older ad focuses on all foods, while the newer ad focuses on a specific food.

The older ad provides specific ideas, while the newer ad tells how to get more information.

How have public service campaigns changed over time?

Advertisers have integrated new media and technologies.

Sponsors have begun to sell access to the media that are used.

The government has begun to sponsor public service announcements.

Researchers have learned to use new types of appeals and arguments.

Examine the public service ad.

emotional appeal

ethical appeal

logical appeal

proactive appeal

Examine the public service ad.

by providing data about a specific negative impact

by providing the name of an authoritative source

by providing steps for the audience to take action

by providing a website for the audience to learn more

Examine the page from a public service campaign website.

the sentence “Disasters affect everyone.”

the imperative statement “Be a hero!”

the image of the teens gathered together

the text “See what’s happening in your state!”

Examine the public service ad.

by sharing relevant high school graduation statistics

by promoting a new type of educational program

by reminding the public of the need for new schools

by encouraging people to strive for more education

Examine the page from a public service campaign website.Which statement best describes this public service campaign?

It makes logical and emotional appeals to encourage people who have been bullied to get help.

It makes logical and emotional appeals to encourage adults to help stop bullying.

It makes ethical and emotional appeals to encourage bystanders to take action.

It makes ethical and emotional appeals to encourage bullies to change their behavior.

Examine the public service ad.

It reminds the audience that anyone can be wasteful.

It places the emphasis on the wasted food.

It stresses the idea that food waste can be recycled.

It reinforces the negative effects of food waste.

Examine the public service ads. This first ad is from 1944. This second ad is from 2013.

They have different sponsors.

They have different appeals.

They have different purposes.

They have different target audiences.

What are the purposes of a public service campaign? Select three options.to guide or alter behaviorsto influence public opinionto sell a product or serviceto raise awareness about an issueto determine the public’s preferencesto gain votes for a particular candidate

to guide or alter behaviors

to influence public opinion

to sell a product or service

to raise awareness about an issue

to determine the public’s preferences

to gain votes for a particular candidate

Examine the public service ads.This first ad is from 1917. This second ad is from 2007.

They have different purposes.

They target different audiences.

They use different types of media.

They transmit different cultural values.

Project Yellow Light is holding a contest to get ideas for a texting-while-driving prevention campaign.What would be the best to include to make an ethical appeal to the audience?

an excerpt from an interview with a new teen driver

statistics about how many people text and drive

a clip from an interview with a highway patrol officer

information about how to set up a phone to block texts

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