AnswersVA-English 11 B-CRPR 26-27 MC S1A Look at the Fast-Food Industry by Eric Schlosser

Evaluating The Power of Mass Media and Social Media Answers

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Examine the public service ads.This first ad is from 1917.This second ad is a modern ad from a website.

Question illustration
A
The older ad targets families, while the newer ad targets food manufacturers.
B
The older ad appeals primarily to logic, while the newer ad appeals to emotion.
C
The older ad focuses on all foods, while the newer ad focuses on a specific food.
D
The older ad provides specific ideas, while the newer ad tells how to get more information.
2
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Examine the public service ad.

Question illustration
A
emotional appeal
B
ethical appeal
C
logical appeal
D
proactive appeal
3

How have public service campaigns changed over time?

A
Advertisers have integrated new media and technologies.
B
Sponsors have begun to sell access to the media that are used.
C
The government has begun to sponsor public service announcements.
D
Researchers have learned to use new types of appeals and arguments.
4

Examine the public service ad.

Question illustration
A
It reminds the audience that anyone can be wasteful.
B
It places the emphasis on the wasted food.
C
It stresses the idea that food waste can be recycled.
D
It reinforces the negative effects of food waste.
5

Which elements are associated with a logical appeal? Select three options.factsvaluesevidenceauthorityanalytical theoriesperceived credibility

A
facts
B
values
C
evidence
D
authority
E
analytical theories
F
perceived credibility
6

Which topic is most likely to be the subject of a public service campaign?

A
the importance of using seat belts
B
the benefits of a new software system
C
the reopening of a downtown restaurant
D
the advantages of an electric toothbrush
7

What type of appeal depends on the perceived credibility or authority of the source?

A
emotional appeal
B
ethical appeal
C
logical appeal
D
multimodal appeal
8

Examine the public service ads. This first ad is from 1944. This second ad is from 2013.

Question illustration
A
They have different sponsors.
B
They have different appeals.
C
They have different purposes.
D
They have different target audiences.
9

What are the purposes of a public service campaign? Select three options.to guide or alter behaviorsto influence public opinionto sell a product or serviceto raise awareness about an issueto determine the public’s preferencesto gain votes for a particular candidate

A
to guide or alter behaviors
B
to influence public opinion
C
to sell a product or service
D
to raise awareness about an issue
E
to determine the public’s preferences
F
to gain votes for a particular candidate
10

Examine the public service ads.This first ad is from 1917. This second ad is from 2007.

Question illustration
A
They have different purposes.
B
They target different audiences.
C
They use different types of media.
D
They transmit different cultural values.

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