Evaluating The Power of Mass Media and Social Media

Question 1

Examine the public service ad.

Revolt · Accepted Answer

students who did not finish their degree

Question 2

Which topic is most likely to be the subject of a public service campaign?

Revolt · Accepted Answer

the importance of using seat belts

Question 3

Examine the public service ads.This first ad is from 1917. This second ad is from 2007.

Revolt · Accepted Answer

They use different types of media.

Question 4

Examine the public service ad.

Revolt · Accepted Answer

by providing data about a specific negative impact

Question 5

Which elements are associated with a logical appeal? Select three options.factsvaluesevidenceauthorityanalytical theoriesperceived credibility

Revolt · Accepted Answer

facts; evidence; analytical theories

Question 6

Examine the public service ads. This first ad is from 1944. This second ad is from 2013.

Revolt · Accepted Answer

They have different appeals.

Question 7

Project Yellow Light is holding a contest to get ideas for a texting-while-driving prevention campaign.What would be the best to include to make an ethical appeal to the audience?

Revolt · Accepted Answer

a clip from an interview with a highway patrol officer

Question 8

What is a multimodal media campaign?

Revolt · Accepted Answer

a campaign that combines different methods of communication

Question 9

Examine the public service ad.

Revolt · Accepted Answer

It places the emphasis on the wasted food.

Question 10

Examine the page from a public service campaign website.

Revolt · Accepted Answer

the imperative statement “Be a hero!”

Evaluating The Power of Mass Media and Social Media Answers

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