Evaluating The Power of Mass Media and Social Media Answers
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How have public service campaigns changed over time?
A
Advertisers have integrated new media and technologies.B
Sponsors have begun to sell access to the media that are used.C
The government has begun to sponsor public service announcements.D
Researchers have learned to use new types of appeals and arguments.2
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Examine the public service ad.
A
educators who support struggling studentsB
recent high school and college graduatesC
students who did not finish their degreeD
administrators of community college programs3
Examine the page from a public service campaign website.Which statement best describes this public service campaign?
A
It makes logical and emotional appeals to encourage people who have been bullied to get help.B
It makes logical and emotional appeals to encourage adults to help stop bullying.C
It makes ethical and emotional appeals to encourage bystanders to take action.D
It makes ethical and emotional appeals to encourage bullies to change their behavior.4
What type of appeal depends on the perceived credibility or authority of the source?
A
emotional appealB
ethical appealC
logical appealD
multimodal appeal5
Examine the public service ad.
A
by sharing relevant high school graduation statisticsB
by promoting a new type of educational programC
by reminding the public of the need for new schoolsD
by encouraging people to strive for more education6
Project Yellow Light is holding a contest to get ideas for a texting-while-driving prevention campaign.What would be the best to include to make an ethical appeal to the audience?
A
an excerpt from an interview with a new teen driverB
statistics about how many people text and driveC
a clip from an interview with a highway patrol officerD
information about how to set up a phone to block texts7
Examine the public service ads.This first ad is from 1917. This second ad is from 2007.
A
They have different purposes.B
They target different audiences.C
They use different types of media.D
They transmit different cultural values.8
Examine the public service ad.
A
by providing data about a specific negative impactB
by providing the name of an authoritative sourceC
by providing steps for the audience to take actionD
by providing a website for the audience to learn more9
Examine the public service ad.
A
It reminds the audience that anyone can be wasteful.B
It places the emphasis on the wasted food.C
It stresses the idea that food waste can be recycled.D
It reinforces the negative effects of food waste.10
Which topic is most likely to be the subject of a public service campaign?
A
the importance of using seat beltsB
the benefits of a new software systemC
the reopening of a downtown restaurantD
the advantages of an electric toothbrushDid you find these answers helpful?
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