Answers26-27 LISD TX English II B CR rev 82025Evaluating The Power of Mass Media and Social Media

Evaluating The Power of Mass Media and Social Media Answers

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1
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Examine the public service ads.This first ad is from 1917. This second ad is from 2007.

Question illustration
A
They have different purposes.
B
They target different audiences.
C
They use different types of media.
D
They transmit different cultural values.
2
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Examine the public service ads. This first ad is from 1944. This second ad is from 2013.

Question illustration
A
They have different sponsors.
B
They have different appeals.
C
They have different purposes.
D
They have different target audiences.
3

Project Yellow Light is holding a contest to get ideas for a texting-while-driving prevention campaign.What would be the best to include to make an ethical appeal to the audience?

A
an excerpt from an interview with a new teen driver
B
statistics about how many people text and drive
C
a clip from an interview with a highway patrol officer
D
information about how to set up a phone to block texts
4

Examine the page from a public service campaign website.

Question illustration
A
the sentence “Disasters affect everyone.”
B
the imperative statement “Be a hero!”
C
the image of the teens gathered together
D
the text “See what’s happening in your state!”
5

Which elements are associated with a logical appeal? Select three options.factsvaluesevidenceauthorityanalytical theoriesperceived credibility

A
facts
B
values
C
evidence
D
authority
E
analytical theories
F
perceived credibility
6

Examine the page from a public service campaign website.Which statement best describes this public service campaign?

Question illustration
A
It makes logical and emotional appeals to encourage people who have been bullied to get help.
B
It makes logical and emotional appeals to encourage adults to help stop bullying.
C
It makes ethical and emotional appeals to encourage bystanders to take action.
D
It makes ethical and emotional appeals to encourage bullies to change their behavior.
7

Examine the public service ad.

Question illustration
A
educators who support struggling students
B
recent high school and college graduates
C
students who did not finish their degree
D
administrators of community college programs
8

What are the purposes of a public service campaign? Select three options.to guide or alter behaviorsto influence public opinionto sell a product or serviceto raise awareness about an issueto determine the public’s preferencesto gain votes for a particular candidate

A
to guide or alter behaviors
B
to influence public opinion
C
to sell a product or service
D
to raise awareness about an issue
E
to determine the public’s preferences
F
to gain votes for a particular candidate
9

What is a multimodal media campaign?

A
a campaign that focuses more than one type of appeal
B
a campaign that combines different methods of communication
C
a campaign that uses different messages to target different audiences
D
a campaign that is sponsored by one or more government agencies
10

How have public service campaigns changed over time?

A
Advertisers have integrated new media and technologies.
B
Sponsors have begun to sell access to the media that are used.
C
The government has begun to sponsor public service announcements.
D
Researchers have learned to use new types of appeals and arguments.

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