Answers CR_English II B_1104_SAISD 25-26Evaluating The Power of Mass Media and Social Media

Evaluating The Power of Mass Media and Social Media Answers

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Examine the public service ads.This first ad is from 1917. This second ad is from 2007.

They have different purposes.

They target different audiences.

They use different types of media.

They transmit different cultural values.

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Examine the public service ads. This first ad is from 1944. This second ad is from 2013.

They have different sponsors.

They have different appeals.

They have different purposes.

They have different target audiences.

Project Yellow Light is holding a contest to get ideas for a texting-while-driving prevention campaign.What would be the best to include to make an ethical appeal to the audience?

an excerpt from an interview with a new teen driver

statistics about how many people text and drive

a clip from an interview with a highway patrol officer

information about how to set up a phone to block texts

Examine the page from a public service campaign website.

the sentence “Disasters affect everyone.”

the imperative statement “Be a hero!”

the image of the teens gathered together

the text “See what’s happening in your state!”

Which elements are associated with a logical appeal? Select three options.factsvaluesevidenceauthorityanalytical theoriesperceived credibility

facts

values

evidence

authority

analytical theories

perceived credibility

Examine the page from a public service campaign website.Which statement best describes this public service campaign?

It makes logical and emotional appeals to encourage people who have been bullied to get help.

It makes logical and emotional appeals to encourage adults to help stop bullying.

It makes ethical and emotional appeals to encourage bystanders to take action.

It makes ethical and emotional appeals to encourage bullies to change their behavior.

Examine the public service ad.

educators who support struggling students

recent high school and college graduates

students who did not finish their degree

administrators of community college programs

What are the purposes of a public service campaign? Select three options.to guide or alter behaviorsto influence public opinionto sell a product or serviceto raise awareness about an issueto determine the public’s preferencesto gain votes for a particular candidate

to guide or alter behaviors

to influence public opinion

to sell a product or service

to raise awareness about an issue

to determine the public’s preferences

to gain votes for a particular candidate

What is a multimodal media campaign?

a campaign that focuses more than one type of appeal

a campaign that combines different methods of communication

a campaign that uses different messages to target different audiences

a campaign that is sponsored by one or more government agencies

How have public service campaigns changed over time?

Advertisers have integrated new media and technologies.

Sponsors have begun to sell access to the media that are used.

The government has begun to sponsor public service announcements.

Researchers have learned to use new types of appeals and arguments.

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Evaluating The Power of Mass Media and Social Media Answers

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