Explain cognitive dissonance and three ways it can be relieved.
Responses may vary but should include some or all of the following information: Cognitive dissonance is a cognitive tension that exists when a person has conflicting attitudes or ideas. Those suffering from cognitive dissonance are motivated to bring their attitudes into alignment. Cognitive dissonance theory states that when a person holds simultaneously contradictory beliefs, one will suffer from an uncomfortable dissonance that one will be motivated to relieve by either changing an attitude, weakening the strength of an attitude, or by bolstering an attitude with new information and facts.
Explain each of the three components of an attitude.
Responses may vary but should include some or all of the following information: The three components of an attitude are cognitive, affective, and behavioral. The cognitive component of an attitude is the knowledge or beliefs concerning the attitudinal object. The affective component of an attitude is the emotional stance toward the object. The behavioral aspect of an attitude includes both the behaviors that are inspired by the attitude and the intended behavior inspired by the attitude.
Read the scenario below and answer the question that follows. John Henry loves driving railroad spikes. He would do it all day even if he wasn’t getting paid. He is constantly thinking about driving railroad spikes and loves to talk about the proper techniques for efficient hammering. Which of the following statements would best describe John Henry’s attitude?
Describe three different attitude variations.
Responses may vary but should include some or all of the following information: Attitudes vary according to their strength, accessibility, and ambivalence. Attitudes that are strong are resistant to change and are more likely to have a great effect on behavior than weak attitudes. Accessible attitudes are easy to recall and come easily to mind, while less accessible attitudes are more difficult to recall and may resist recollection. Attitudes that are high in ambivalence are those that are based on conflicting information or feelings and are therefore uncertain and susceptible to persuasion.
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