Forming and Changing Attitudes Answers

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Which factor in persuasion would be concerned with the message’s audience?

channel factors

message factors

receiver factors

source factors

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Which of the following statements concerning the dimensions of attitudes is not correct?

The easier an attitude is to access, the stronger the attitude usually is.

An individual with an ambivalent attitude is often more difficult to persuade.

Research indicates that a highly ambivalent attitude is easier to change.

Research indicates that strong attitudes are more resistant to change.

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