Graphic Design Answers

Answers to advertising questions will vary, but must answer all 5 questions fully and in complete sentences.

Typeface, often called a font, is a set of lettering or characters that have specific characteristics for design, size, weight, italics, etc. Serif font is a sub category of typeface. If a font is serif, it has small lines or characters added to the ends of the characters to exaggerate and/or decorate the characters in their basic form. A sans-serif font is the opposite; the characters of a font are without embellishment or decor.

Answers may vary, but should be similar to the following: Graphic design is an artistic and professional form of communication that focuses on the use of symbols and stylistic elements to convey a message. To be effective, it must be easily understood and recognizable.

Answers will vary, but may include the following: This logo is used by the Starbucks Coffee Company. It is easily recognized because of its use of typography (words used in the logo). The typeface (font), along with the words themselves, are associated with Starbucks. The color of green used adds to its recognition, as this color of green is now associated with Starbucks in many people’s minds. The company is found in many locations worldwide, and the logo seen above is on most of their merchandise, which can be bought in their stores, or in the local supermarket.

A symbol is a picture, sign, or image that is used to represent an object, concept, or idea. A logo is an example of a symbol, that serves the specific purpose of representing a company, idea, or service. A logo may include words, images, or a combination.