Influence of Mass Media Answers
What is one way that social media users can dominate a news cycle?
Read the scenario.The nightly news played a big role in shaping public opinion on the Vietnam War. In the early years of the war, TV coverage centered on battle maps and statistics. The human cost of the war was seldom shown. In the late 1960s, television coverage changed as reporters began to distrust government statistics. Also, images from the Tet Offensive cast doubt on the government’s claim that the United States was winning the war. In 1968, Walter Cronkite, the anchor of CBS Evening News, returned from a tour of Vietnam. He declared his belief that the war would end in negotiation, not victory. Public support for the war began to drop.
Review the headline for a news story.
How does mass media differ from social media?
Read this description about social media.Social media can have both positive and negative effects. Sometimes, users post comments that spread hate, promote racism, or encourage violence. As a result, most social media platforms have policies in place to address this problem. The platforms will remove offensive posts. They also will flag and sometimes close accounts they think are inappropriate.
Read the scenario.During the 1960 presidential election, Republican candidate Richard Nixon and Democratic candidate John F. Kennedy held the first presidential debates on US television. Since television was a relatively new form of media, the debates were also broadcast on radio. Nixon and Kennedy came across very differently on television. Nixon, who was older than Kennedy and had recently been ill, looked pale, tired, and in need of a shave. Kennedy, on the other hand, looked tanned, rested, and healthy. Kennedy looked into the camera, as if he were talking directly to the public. Nixon directed his gaze to the reporters in the room, which made it look like he was trying to avoid eye contact with the public. Polls held after the first debate showed that most TV viewers believed that Kennedy had won the debate. Radio listeners, on the other hand, believed either that the debate had been a draw or that Nixon had won. Kennedy went on to win the election in a close race.
Read the scenario.A news program decides to raise awareness of how climate change affects tribal fishing in the Pacific Northwest. The program broadcasts three reports on different parts of the problem. It airs stories on ways climate change affects tribal fish farms, efforts to block mining companies that endanger salmon populations, and ways tribes have adapted to climate change.
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