Choosing Language for Context and Purpose

Question 1

Which qualities do your slogans have? Check any of the boxes that apply.

Revolt · Accepted Answer

The bandwagon slogan suggests that everyone is using these shoes.; The bandwagon slogan makes viewers feel like they want to join a team of runners.; The flattery slogan suggests that viewers deserve the best, including these shoes.; The flattery slogan makes viewers feel like they are athletic, fast, smart, or conscientious.

Question 2

Check the qualities your slogan has.

Revolt · Accepted Answer

It associates the shoes with something good, such as health or athletics.; It creates positive feelings about the shoes.

Question 3

Audience:

Revolt · Accepted Answer

a general audience

Question 4

Purpose:

Revolt · Accepted Answer

to analyze an ad campaign

Choosing Language for Context and Purpose Answers

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