AnswersGA-GSE English Language Arts 11 BUsing Resources and Reference Materials for Editing

Using Resources and Reference Materials for Editing Answers

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1
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Which qualities do your slogans have? Check any of the boxes that apply.

A
The bandwagon slogan suggests that everyone is using these shoes.
B
The bandwagon slogan makes viewers feel like they want to join a team of runners.
C
The flattery slogan suggests that viewers deserve the best, including these shoes.
D
The flattery slogan makes viewers feel like they are athletic, fast, smart, or conscientious.
2
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Check the qualities your slogan has.

A
It associates the shoes with something good, such as health or athletics.
B
It creates positive feelings about the shoes.
3

Audience:

A
a general audience
B
ad executives
4

Purpose:

A
to write an advertisement
B
to analyze an ad campaign
5

Format:

A
paragraph
B
essay
6

What is the purpose of this advertisement?

A
to recommend flu shots
B
to support local music
C
to promote sharing
7

Who is the target audience of this ad?

A
young children
B
parents of young children
C
young adults
8

Who is the audience of this ad?

A
young adults
B
families with children
C
a general audience
9

Which technique does this advertisement use?

A
bandwagon
B
association
C
flattery
10

Who is the target audience of this ad?

A
adults
B
children
C
teens
11

Which of the following should you include in a strong paragraph that analyzes visual media? Check all of the boxes that apply.

A
a topic sentence
B
an approach that uses passive voice
C
an explanation of the target audience and the technique used
D
a discussion of the purpose of the ad
E
specific details from the posters
F
additional information about advertising in general
12

Topic:

A
an advertising campaign
B
a range of audiences
13

Who is the target audience of this ad?

A
young adults
B
seniors
C
children
14

Check the items that appear in your answer.

A
the purpose
B
the target market
C
the persuasive technique
15

Which technique does this advertisement use?

A
universal appeal
B
association
C
flattery
16

What techniques are being used? Check all of the boxes that apply.

A
flattery
B
association
C
universal appeal
D
bandwagon
17

Which technique does this advertisement use?

A
association
B
flattery
C
universal appeal
18

Which of the following points did you include in your answer? Check all of the boxes that apply.

A
the three most effective ads
B
an explanation of each ad’s target audience
C
an explanation of each ad’s persuasive technique
D
details from the ad, including slogans or associations
19

Which of the following elements does your thesis statement include? Check all of the boxes that apply.

A
My thesis statement includes the topic – the ad campaign.
B
My thesis statement states my viewpoint on why the ad campaign is effective.
C
My thesis statement is engaging and interesting.
20

What technique is being used?

A
association
B
bandwagon
C
flattery

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