Read the following job advertisement carefully:• Ensuring that our customers have a satisfying experience that will keep them coming back time after time • 1-2 years of soft-lines retail management experience • Proven leader within their store • Strong merchandising skills • Proven track record of success of driving sales, UPT’s and ADS's • Ability to recruit, train, motivate and retain a team • Communication skills • Ability to work a flexible schedule including nights and weekends Using the above job advertisement, list a minimum of 10 keywords that could be used to tailor a résumé to the advertisement.
retail, management, leader, merchandising, recruit, train, motivate, communication, UPT’s, drive sales, ADS’s
What changes should be made to the above statement, located within a resume, to make it a more effective and powerful sounding qualification?

Reviewed purchasing trends, analyzed customer data, and prepared annual trend reports to support business planning and decision-making.
When researching which keywords should be included in a résumé, what four sources are valuable resources?
1. Job descriptions and advertisements 2. Industry terminology 3. Company Web sites 4. Professional organizations
What are the three writing guidelines to follow when writing a résumé?
The three guidelines that you should follow are: 1. Write clearly and concisely 2. Give specific numbers and examples 3. Use powerful action verbs
When writing a résumé, why is it important to include as many relevant keywords as possible?
When your résumé is reviewed, either by a person or a computer, they are looking for matches in qualifications, skills, and abilities. The more matches there are between the needs of the company and a person’s résumé, typically the better they are matched for the position. The more a person matches the needs of the company, the higher the likelihood of them being brought in for an interview.
Why is it important to include industry terminology in a résumé? How can you find industry terminology?
Including industry terminology will show you are “current” with the profession and know what the trends are at this time. To determine industry terminology, perform an Internet search of the job title or profession and see what terms occur frequently. If you are unsure of some terms, look them up. Some companies have their own “lingo”.
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