Mass Media as a Social Institution Answers

Mass Media does not play a large role in American society.

Media convergence is the result of the integration of the different media technologies.

Respected individuals in the community who review and evaluate media messages and then pass the information to friends and acquaintances are calleda.sociologists.c.opinion leaders.b.lobbyists.d.gatekeepers.

Television does not depict a great deal of violence.

The Social Revolution was responsible for the media’s increasing role in people’s lives.

The “Information Rich” are less likely to benefit more from greater access to new technology than the “information poor.”

Television violence does not make viewers fearful of the world around them, and makes them more trustful of others.

Social networks and the reciprocal norms associated with these networks that encourage people to do things for each other are known asa.social capital.c.networking.b.state capitals.d.the digital divide.

Until the 1400s the principle mass medium in Europe was the hand-written book.

Mass media influence socialization.