AnswersVA-English 10 CRVocabulary: Denotations and Connotations

Media Literacy: Deconstructing Media Messages Answers

4 verified answers
1
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Which statement is true?

A
Media messages are usually too complicated for most people to understand.
B
Media messages frequently present multiple messages at a time.
C
Media messages are usually creative without any logic behind them.
D
Media messages are only powerful if viewed through television.
2
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Read television ad below produced by the Utah Office of Tourism and answer the questions that follow. Snowflake #1 (excited) “We’re going to Utah, Dude!” Which phrase describes the tone of this ad best?

Question illustration
A
sophisticated and prim
B
hard-hitting and extreme
C
humorous and moderate
D
sarcastic and edgy
3

Read the television ad below produced by the Utah Office of Tourism and answer the question that follows. Snowflake #1: (Excited) “We’re going to Utah, Dude!” Snowflake #2: (Excited) “I’m so excited, it’s melting my brain-cicles!” Snowflake #1: (Silence. Brief shot of puzzled look directed toward Snowflake #2). Snowflake # 2: (In awe) “They have over 26 thousand acres of ski resort there.” Snowflake #1: (Impressed) “Wow!” Snowflake #2: (Excited) “That means that our chances of landing on an actual ski run are astronomical!” Snowflake #1: “Is it getting kinda hot?” (Worried look. Pause) “Do you smell chlorine?” Snowflake #1 and #2 in unison: (Yelling) “AHHHHHHHHH!” Snowflake #2: (Panicked) “Why?”Snowflake #1: (Panicked) “Come on wind!” Snowflake #2: (Sad) “I’m so young!” (Sound of faraway, high-pitched screams presumably from Snowflake #1 and #2 as they drift into the hot tub) Voice-over personality: “Come ski the greatest snow on Earth, less than an hour from Salt Lake International Airport.” Voice-over personality: "Plan your trip at skiutah.com. Utah. Life Elevated." (end) Which value is not presented or suggested in this ad?

Question illustration
A
Enjoy the joy of friendship and fun.
B
Appreciate the outdoors.
C
Live life to the fullest.
D
Shop till you drop.
4

Analyze the image below and answer the question that follows. Image courtesy of Texas Office of the Governor, Economic Development and Tourism What is this logo most likely intended to get us to think about?

Question illustration
A
adventure
B
cowboys
C
vacation
D
family
5

Analyze the image below and answer the question that follows. Image courtesy of the Utah Office of Tourism What is the most likely significance of the tagline “The Greatest Snow on Earth”?

Question illustration
A
It is a play on the words “The Greatest Show on Earth,” suggesting that the snowfall is so spectacular it is like a performance.
B
It is a reference to a scientific fact that Utah has far superior snow to any other state.
C
It is a simple statement meant only to convey that Utah thinks it has better snow than anyone else.
D
It is in the ad so that viewers will understand and appreciate snowflakes.
6

Which statement is true?

A
When designing an ad logo, it is important to keep it simple and clear in design.
B
When designing an ad logo, it is important to keep all words away from the image.
C
It is important to design logos that are easy for others to draw and copy.
D
It is not important how you design a logo, only which colors you use.
7

Why do state tourism departments spend money on advertising?

A
to encourage tourists to visit and spend money in the state
B
to encourage the state's population to feel good about the state
C
to establish political power
D
to establish who is most creative
8

Which statement is false?

A
Use critical thinking skills to break down and analyze media messages.
B
Media literacy is the ability to read the words in commercials.
C
Television, print, and film are examples of media genres.
D
Internet, radio, and print are examples of media.
9

Analyze the image below and answer the question that follows. Image courtesy of the New Mexico Tourism Department Which statement about this image is false?

Question illustration
A
The font style is being used to convey a certain message.
B
This is an example of a slogan.
C
The design around the words is irrelevant to the meaning of the words.
D
The message is intended to be memorable.
10

The mental process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and evaluating information to reach an answer or conclusion is called __________.

A
genre analysis
B
media literacy
C
demographic analysis
D
critical thinking

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