Media Literacy Answers

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1
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Which persuasive techniques are used in this poster? Check all that apply.

A
formatting pieces of text in different ways
B
incorporating sound and other special effects
C
using language to draw emotion from the audience
D
listing statistics that are relevant to the issue
E
using sensationalistic, eye-catching graphics
2
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When a specific story is reported widely on television, online, and in newspapers, this is called

A
persuasive techniques.
B
media literacy.
C
mass media coverage.
D
public opinion.
3

Read this section from the Click It or Ticket Mobilization Media Campaign. What is the primary persuasive technique of this section?

Question illustration
A
utilizing special effects
B
using eye-catching graphics
C
formatting text uniquely
D
listing important statistics
4

coveragea trenda persuasive techniquepublic opinion

A
coverage
B
a trend
C
a persuasive technique
D
public opinion
5

Look at this public service announcement.

Question illustration
A
to urge people of all ages to behave like a child
B
to urge people of all ages to avoid germs
C
to urge people to get physically strong and fit
D
to urge people take measures to avoid diseases
6

Look at the billboard.

Question illustration
A
to inform people that they have the opportunity to support a cause
B
to inform people that they have the opportunity to save money
C
to urge people to pay attention to a political issue
D
to urge people to save their money instead of spend it
7

Look at this poster from the Click It or Ticket Mobilization Media Campaign.

Question illustration
A
to urge people to spend money in a certain way
B
to urge people to support a specific person
C
to urge people to believe in something specific
D
to urge people to do something for the good of others
8

Which excerpt from Click It or Ticket Mobilization Media Campaign best achieves the purpose of informing people that seat belt laws are enforced nationwide?

A
Those who drive and ride in pickup trucks may think that their large vehicle will protect them more than other vehicles in a crash. This false sense of security may cause them to not wear their seat belts, but the stats show that this bravado is misplaced.
B
In 2012, 13,268 traffic fatalities occurred in rural locations, compared to 8,341 traffic fatalities that occurred in urban locations.
C
People who live in rural areas might believe that the close-knit nature of their small town will get them out of a ticket. However, motorists should not think that knowing the officer who pulled them over will help them avoid a ticket.
D
Local law enforcement officers are actually trained to spot seat belt violations at night, so just because it’s dark, don’t think they won’t be able to spot unbelted drivers.
9

Which excerpt from the Click It or Ticket Mobilization Media Campaign best expresses that seat belts greatly improve safety?

A
In 2012, 3,031 additional lives could have been saved if all unrestrained passenger vehicle occupants 5 and older involved in fatal crashes had worn their seat belts.
B
Those who drive and ride in pickup trucks may think that their large vehicle will protect them more than other vehicles in a crash.
C
More men than women die every year in motor vehicle traffic crashes. In 2012, 65 percent of the 21,667 passenger vehicle occupants killed were men.
D
Local law enforcement officers are actually trained to spot seat belt violations at night, so just because it’s dark, don’t think they won’t be able to spot unbelted drivers.
10

Look at this public service announcement.

Question illustration
A
to urge people to use the Internet more
B
to urge people to support the government
C
to persuade people to eat healthier
D
to persuade people to exercise

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