Media Literacy Answers

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1
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When a specific story is reported widely on television, online, and in newspapers, this is called

A
persuasive techniques.
B
media literacy.
C
mass media coverage.
D
public opinion.
2
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Which are the most likely social effects of this public service announcement? Check all that apply.

A
People will eat foods even if they are allergic to them.
B
People will buy fewer food items when they are shopping.
C
People will be informed about what goes into a balanced meal.
D
People will continue to eat their meals even if they’re full.
E
People will consider eating more balanced meals.
3

Look at this public service announcement.

Question illustration
A
to urge people of all ages to behave like a child
B
to urge people of all ages to avoid germs
C
to urge people to get physically strong and fit
D
to urge people take measures to avoid diseases
4

Which persuasive techniques are used in this poster? Check all that apply.

A
incorporating sound and other special effects
B
using memorable and emotional language
C
using unique and eye-catching graphics
D
formatting pieces of text in different ways
E
listing statistics that are relevant to the issue
5

Look at this public service announcement.

Question illustration
A
to urge people to use the Internet more
B
to urge people to support the government
C
to persuade people to eat healthier
D
to persuade people to exercise
6

Look at this public service announcement.

Question illustration
A
by making people more likely to eat healthy
B
by making people more likely to exercise
C
by making people more likely to relax
D
by making people more likely to go online
7

Which excerpt from the Click It or Ticket Mobilization Media Campaign best expresses that seat belts greatly improve safety?

A
In 2012, 3,031 additional lives could have been saved if all unrestrained passenger vehicle occupants 5 and older involved in fatal crashes had worn their seat belts.
B
Those who drive and ride in pickup trucks may think that their large vehicle will protect them more than other vehicles in a crash.
C
More men than women die every year in motor vehicle traffic crashes. In 2012, 65 percent of the 21,667 passenger vehicle occupants killed were men.
D
Local law enforcement officers are actually trained to spot seat belt violations at night, so just because it’s dark, don’t think they won’t be able to spot unbelted drivers.
8

Read this section from the Click It or Ticket Mobilization Media Campaign. What is the primary persuasive technique of this section?

Question illustration
A
utilizing special effects
B
using eye-catching graphics
C
formatting text uniquely
D
listing important statistics
9

Which are forms of media? Check all that apply.

A
film
B
letters
C
billboards
D
television
E
lectures
F
the Internet
10

Which excerpt from Click It or Ticket Mobilization Media Campaign best achieves the purpose of informing people that seat belt laws are enforced nationwide?

A
Those who drive and ride in pickup trucks may think that their large vehicle will protect them more than other vehicles in a crash. This false sense of security may cause them to not wear their seat belts, but the stats show that this bravado is misplaced.
B
In 2012, 13,268 traffic fatalities occurred in rural locations, compared to 8,341 traffic fatalities that occurred in urban locations.
C
People who live in rural areas might believe that the close-knit nature of their small town will get them out of a ticket. However, motorists should not think that knowing the officer who pulled them over will help them avoid a ticket.
D
Local law enforcement officers are actually trained to spot seat belt violations at night, so just because it’s dark, don’t think they won’t be able to spot unbelted drivers.

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