AnswersEnglish Language Arts 11Writing Workshop: Visual Media Analysis

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The final step of judging an advertisement’s effectiveness is to

A
explain how it could have been improved.
B
identify its media technique.
C
identify its target audience.
D
determine why it worked or why it did not.
2
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An exceptional media response essay must include

A
a detailed explanation of the product.
B
a strong conclusion.
C
a description of competitors’ products.
D
an identification of the advertising agency.
3

Which of the following slogans would most likely appeal to parents of young children?

A
“Let’s warm up and energize. Drink milk!”
B
“Drink milk! It’s cool!”
C
“Milk, for growing bodies and blossoming young minds.”
D
“Milk: nature’s barricade between you and bone disease.”
4

Look at the advertisement. Expand Image Which best describes the persuasive media technique used in this advertisement?

A
flattery, because it implies that the viewer has the power to stop the flu
B
bandwagon, because it implies that the viewer is at fault for not stopping the flu
C
bandwagon, because it implies that the viewer should join others in stopping the flu
D
flattery, because it implies that the viewer can help others stop the flu
5

Which of the following slogans best exemplifies the flattery technique?

A
“You’re the best there is! Shouldn’t your breakfast cereal also be the best?”
B
“America’s newest obsession is bran—Morning Bran Cereal!”
C
“Do breakfast the right way, with Morning Bran Cereal!”
D
“Rise up, sleepy heads! It’s time for the best part of your day: Morning Bran Cereal!”
6

Read the following excerpt from a media response essay. The ad features a brightly colored banner and a couple of twenty-somethings sitting comfortably together, smiling happily, and sharing a set of headphones to listen to music. Certainly the ad will catch the attention of and appeal to young adults. In this excerpt, the writer is

A
ending the essay with a strong conclusion.
B
providing a thesis that reflects topic and viewpoint.
C
giving an explanation of the target audience.
D
analyzing the advertising methods of the ad.
7

Look at the advertisement. Expand Image Which best describes the target audience of this advertisement?

A
young adults who want to stay healthy
B
parents who want to bribe their children into getting vaccinated
C
parents who want their children to get vaccinated
D
young adults who are uninterested in health
8

Which step must you complete before writing a media assessment essay?

A
seeing all of the advertiser’s ads from the past and present
B
watching ads from competitors
C
discussing the ad with a media specialist
D
finding strong supporting details to prove your point
9

While revising your media analysis essay, remove

A
any material from outside sources.
B
all evidence that supports your thesis statement.
C
all evidence that is biased.
D
any ideas that do not fit or reinforce your overall viewpoint.
10

When writing a media response essay, ensure that your thesis statement

A
does not state why the ad campaign was effective.
B
is more analytical than interesting.
C
does not distract the reader by being too interesting.
D
includes both your topic and your point of view.

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