Why is the last step in the consumer decision-making process important?
One of Nizar’s favorite influencers on social media has endorsed a backpack that Nizar is interested in purchasing. Nizar’s best friend suggests that the backpack is no better than Nizar’s current one. Nizar disagrees, noting that the influencer has given the backpack a glowing review. Why should Nizar be cautious?
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How do nutrition labels help protect consumers’ choices?
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Amanda is buying a present for her two-year-old niece. She picks up a toy and sees the following label.

Which scenario is an example of an internal factor that might help a consumer recognize a need?
Kimberly’s family needs to make their food budget stretch. Kimberly’s mother asks her to go to the store to buy cereal for the family, keeping cost in mind. Kimberly enjoys the commercials for a popular cereal brand. However, that brand costs more than the store’s brand. Kimberly reads the ingredients of the popular brand and the store brand and sees little difference. She decides to buy the store brand.
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