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Read the scenario.The day after Donald Trump was elected president, Teresa Shook posted on social media to call for a women’s march in protest. Worried that the Trump administration would work against gender equality, thousands of women signed up for the march. Organizers began planning for a massive event, using the hashtag #WomensMarch to spread the word. On January 21, 2017—President Trump’s first full day in office—millions of people marched in Washington, DC, all 50 states, and around the w
Read the excerpt from an article on the Public Broadcasting System’s (PBS) web site. While some young people might not be able to vote yet, they are leveraging social media to educate themselves and their peers . . . It isn’t unusual for young teens to have hundreds—even thousands—of followers. And most teens today are already heavily networked with their peers and community, allowing them to disseminate information quickly and easily. Teens have been using social media to circulate news posts,
Read the scenario.On March 7, 1965, hundreds of civil rights activists began a peaceful march from Selma, Alabama, to the capitol in Montgomery. They were protesting in favor of voting rights for African Americans. As the marchers crossed the Edmund Pettus Bridge in Selma, they were attacked by state troopers on foot and on horseback. The troopers severely beat and tear-gassed the marchers, even though they did not fight back. The encounter was filmed and shown on national news that night. The p
How does mass media differ from social media?
Review the headline for a news story.
Read the scenario.In 2016, Michael Luo, an editor at the New York Times, used the hashtag #thisis2016 to reach accounts by Asian Americans about the racism they faced. The Times then used the accounts to create a video. South and Southeast Asian Americans were not part of the video. So, they used their own hashtag, #BrownAsiansExist, to express their frustration at not being included. The video and the two hashtags helped create a conversation about diversity in Asian American communities.
Read the scenario.The nightly news played a big role in shaping public opinion on the Vietnam War. In the early years of the war, TV coverage centered on battle maps and statistics. The human cost of the war was seldom shown. In the late 1960s, television coverage changed as reporters began to distrust government statistics. Also, images from the Tet Offensive cast doubt on the government’s claim that the United States was winning the war. In 1968, Walter Cronkite, the anchor of CBS Evening News, returned from a tour of Vietnam. He declared his belief that the war would end in negotiation, not victory. Public support for the war began to drop.
What is one characteristic of mass media?
Which situation is an example of using social media?
What is one way that social media users can dominate a news cycle?
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