Mike goes grocery shopping for baby food for his young daughter. He has a coupon for a popular brand, but as he’s rounding the end of the aisle he sees a display for a new brand of baby food. On the jar it says the baby food is all natural with no preservatives. Because he only wants the best for his daughter, he immediately buys the new brand even though it’s a bit more expensive.Explain what techniques the seller has used to market the new brand of baby food, and if Mike should have taken any additional steps before making his purchase.

Question

Revolt · Accepted Answer

The seller used an aisle display to attract Mike’s attention and the “all natural with no preservatives” claim to appeal to his concern for his daughter’s health. Before buying it, Mike should have checked the ingredients and nutrition information, compared the product with other brands, and confirmed that it was suitable for his daughter. He should also have considered the higher price and his coupon instead of deciding immediately based on the display and label claim.

Smart Shopper

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