Question 9 • 26-27 Ignite Technical Math-Financial Math - MA2007
Mike goes grocery shopping for baby food for his young daughter. He has a coupon for a popular brand, but as he’s rounding the end of the aisle he sees a display for a new brand of baby food. On the jar it says the baby food is all natural with no preservatives. Because he only wants the best for his daughter, he immediately buys the new brand even though it’s a bit more expensive.Explain what techniques the seller has used to market the new brand of baby food, and if Mike should have taken any additional steps before making his purchase.
Answer
Answer:
The seller used an attention-getting display and persuasive health claims such as “all natural” and “no preservatives.” Mike should have compared prices, checked the ingredients and nutrition label, researched the claims and brand, and compared the product with other brands before purchasing.