In a company's SWOT analysis, which of the following is an example of a threat?

A threat in a SWOT analysis is an external condition that could harm the company. Many competitors in the market are outside the company’s control and may reduce its sales, so “There are many competitors in the market” is the threat. Low product quality and poor employee morale are internal weaknesses, while a market that is not very saturated may be an opportunity.

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