AnswersGA-Introduction to Business and TechnologyGovernment Agencies

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21
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A company's ____________ is the percentage of the total target market for the product that belongs to the company.

A
Market saturation
B
Market share
C
Brand image
D
Market information
22
Free Preview

A company's ____________ is the percentage of the total target market for the product that belongs to the company.

A
Market saturation
B
Market share
C
Brand image
D
Market information
23

Which of the following is a benefit of a hat?

A
It is red.
B
It makes the wearer look cool.
C
It costs $12.
D
It has a sports team logo on it.
24

In the five C's, how is cost different from price?

A
It includes the company's operating costs.
B
It makes it easier to promote the product.
C
It reduces the company's operating expenses.
D
It includes all of the costs related to the product.
25

What is data mining?

A
A promotion strategy
B
Entering primary data into a CRM database software program
C
Collecting primary and secondary data
D
Analyzing data to detect patterns of shared characteristics
26

If you collect personal information about your customers, what should you do?

A
Tell customers how you will use and protect their information.
B
Share their information with other companies in your industry.
C
Give the customers access to your database so they can learn about other customers.
D
Hide customer information from most of your employees.
27

Which of the following is an example of secondary data?

A
Your company observes the behavior of people who visit your Web site.
B
Your company conducts a customer profile survey.
C
Your company collects and analyzes data from the U.S. census.
D
Your company collects credit card information from customers.

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