25
QuizMultiple Choice

Study Guide and Quiz

Question 25 • GA-Introduction to Business and Technology

Which of the following is an example of a sales promotion?

Answer
A
Pay per click Internet advertising
B
A coupon that expires in one month
C
A company newsletter
D
A permanent price reduction

Explanation

A sales promotion is a temporary incentive designed to encourage customers to buy. A coupon that expires in one month offers a time-limited discount, so it is a sales promotion. Pay-per-click advertising and a company newsletter are forms of communication, while a permanent price reduction is not a temporary promotion.

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