Study Guide and Quiz Answers

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21
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Word of mouth promotion is also known as what?

A
Personal selling
B
Viral marketing
C
Direct marketing
D
Institutional advertising
23

Which of the following marketing messages are consumers most likely to trust?

A
A TV commercial
B
An article about the company in a city newspaper
C
An Internet advertisement
D
A phone conversation with an employee of the company
24

A print ad usually includes which two things?

A
Images and text
B
Images and video
C
Video and sound
D
Text and sound
25

Which of the following is an example of a sales promotion?

A
Pay per click Internet advertising
B
A coupon that expires in one month
C
A company newsletter
D
A permanent price reduction

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