5
QuizMultiple Choice

Study Guide and Quiz

Question 5 • GA-Introduction to Business and Technology

Which of the following is an example of secondary data?

Answer
A
Your company observes the behavior of people who visit your Web site.
B
Your company conducts a customer profile survey.
C
Your company collects and analyzes data from the U.S. census.
D
Your company collects credit card information from customers.

Explanation

Secondary data is information that has already been collected by another source for a different purpose. The U.S. census is collected by the government, so analyzing census data is an example of using secondary data. Observing website visitors, conducting a survey, and collecting customers’ credit card information involve gathering data directly, making them primary data.

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