8
QuizMultiple Choice

Study Guide and Quiz

Question 8 • GA-Introduction to Business and Technology

Which of the following types of promotion includes a two-way conversation?

Answer
A
Advertising
B
Public relations
C
Personal selling
D
A press release

Explanation

Personal selling involves direct interaction between a salesperson and a customer, so each person can respond to the other. This makes it a two-way conversation. Advertising, public relations, and press releases generally communicate to an audience without that direct back-and-forth.

AI-written and checked against the verified answer.

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