Study Guide and Quiz Answers

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Which type of inventory control is expensive but helps keep inventory especially secure?A.RFID tagsB.BarcodesC.Visual merchandisingD.CRM software

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D
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Which type of unethical activity is sometimes caused by channel management?A.Price fixingB.Unfair discriminationC.Network marketingD.Cold calling

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D
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Which of the following actions may cause electrical shock?A.Using a computer that has been opened for maintenanceB.Using wires that have a protective layer around themC.Using a mouse and keyboard at the same timeD.Unplugging an electronic device before opening it

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A
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B
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C
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D
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Which of the following is an example of inventory at a company?A.A scooter that has been purchased at a store by a customerB.An employee who provides technical expertiseC.Fancy dishes and silverware used at a restaurantD.A list of products that a hardware store wants to order

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B
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C
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D
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Which two terms are used for specific promises a company makes about the performance of its product?A.Certifications and awardsB.Guarantees and warrantiesC.Brand promise and taglineD.Grades and standards

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B
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D
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Many companies state their brand promise directly in words, using a short phrase called what?A.A warrantyB.A customer mindsetC.A corporate imageD.A tagline

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D
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Which of the following is a sign that you are listening to headphones too loudly?A.You can hear all the words in the song you're listening to.B.Someone else wants to borrow your headphones.C.Someone else can hear what you're listening to through your headphones.D.You can hear someone else when they are talking to you.

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B
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D
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A __________ is what customers expect they will get by purchasing a product.A.Brand promiseB.A taglineC.WarrantyD.Service mindset

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D
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If a harmful substance is used in a workplace, the company must provide what informational document to employees?A.Material safety data sheetB.Ergonomics checklistC.GuaranteeD.Warranty

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B
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If a company separates customers into categories and treats each group differently, what strategy is it using?A.Channel managementB.Customer serviceC.MerchandisingD.A distribution chain

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B
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D

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