Moritz is designing an advertisement to go with President Barack Obama's back-to-school remarks. How should Moritz’s ad be similar to the speech?

The remarks encourage students to take responsibility for their education and work hard, so they are persuasive: they aim to influence the audience’s attitudes and actions. An advertisement accompanying the speech should share that persuasive purpose. Being eye-catching or concise may help an ad, but those traits are not the key similarity to the speech.

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