Answer the following question in 3-4 complete sentences. When an advertising agency creates an advertisement, what factors need to be considered? What questions do they need to ask to create an effective advertisement? Explain your response.

Answer:

An advertising agency should consider the product, the intended audience, the campaign’s goal, the budget, and the best medium for reaching people. They should ask: Who are we trying to reach, and what matters to them? What do we want them to think or do, and what message or image will persuade them? They should also consider whether the advertisement is clear, appropriate for its audience, and suited to the platform where it will appear.