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Question 144 • Financial Math - MA2007

Answer the following question in 3-4 complete sentences. Examine the two fashion advertisements above. The advertisement on the left is from the 1920s, and is for a jewelry company. The advertisement on the right is from the 1950s, and portrays the famous model Dovima in an evening dress designed by Christian Dior. Which do you find most persuasive? List at least 2 reasons.

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Answer:

I find the 1950s Christian Dior advertisement more persuasive. It uses a famous model, Dovima, which gives the ad glamour and credibility. The elegant dress and dramatic pose also make the product look luxurious and desirable. In addition, the photograph feels more modern and memorable, which helps attract the viewer's attention.

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