Forming and Changing Attitudes

Question 1

The elaboration likelihood model emphasizes the use of __________ persuasion and __________ persuasion methods. A.direct . . . elaborative B.peripheral . . . elaborative C.direct . . . peripheral D.indirect . . . direct

Revolt · Accepted Answer

C: C

Question 2

Attitudes can be formed through interaction with and observation of others.

Revolt · Accepted Answer

A: T

Question 3

Which of the following statements concerning the dimensions of attitudes is not correct?A.The easier an attitude is to access, the stronger the attitude usually is.B.An individual with an ambivalent attitude is often more difficult to persuade.C.Research indicates that a highly ambivalent attitude is easier to change. D.Research indicates that strong attitudes are more resistant to change.

Revolt · Accepted Answer

B: B

Question 4

Which factor in persuasion would be concerned with the message’s audience?A.channel factorsB.message factorsC.receiver factorsD.source factors

Revolt · Accepted Answer

C: C

Question 5

Once formed, attitudes are generally permanent.

Revolt · Accepted Answer

B: F

Question 6

According to self-perception theory, which of the following is the best indicator of a person’s reported attitude?A.behaviorB.intentionsC.dissonanceD.persuasion

Revolt · Accepted Answer

A: A

Question 7

Research indicates that attitudes are generally very good predictors of behavior.

Revolt · Accepted Answer

B: F

Question 8

One’s cognitive dissonance can increase as the number of conflicting beliefs increases.

Revolt · Accepted Answer

A: T

Question 9

In persuasion, one-sided arguments are generally less effective than two-sided arguments.

Revolt · Accepted Answer

A: T

Question 10

Read the scenario below and answer the question that follows.Brady is a student in a math course. She has a lot of homework, but it seems like she is also learning a lot. When someone asks her whether she likes her math course, she claims to have mixed feelings.Which of the following statements would best describe Brady’s attitude?A.Brady has a strong attitude toward her math course.B.Brady has an unambivalent attitude toward her math course.C.Brady has a highly ambivalent attitude toward her math course.D.Brady has an inaccessible attitude toward her math course.

Revolt · Accepted Answer

C: C

Forming and Changing Attitudes Answers

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