Topic Test Answers

An advertisement is a message designed to promote a product, service, or idea. The advertisement with the pickup truck and elephant communicates most to me because it suggests that the truck is strong and dependable in rugged conditions. The striking setting makes the vehicle stand out and gives the message a sense of adventure. It also makes me curious about the truck’s capabilities.

Printmaking is the process of taking a design or image and adding ink to it to make a copy using a printing plate, a press, or a piece of paper. The two types of printmaking are relief printing and intaglio. Relief printing is done by outlining an image on a surface, and then carving along the outline. The artist then applies the raised areas with ink, to be pressed on to a surface. Intaglio is similar, but the ink is added to the grooves, rather than the raised surfaces.

Layout is the way text, images, and other visual elements are arranged on a page. This cover has a large headline and dramatic jet image in the center, while smaller story banners run across the top and bottom. I find it engaging because the oversized lettering, strong red and yellow accents, and image of the jet make the cover feel bold and exciting. The words “Top-Secret Warplanes of Area 51” especially draw me in because they make me curious about the story.

A linocut is created by cutting away an image from linoleum, a soft synthetic material. It is effective because it creates images that are bold and striking, in which the designs are highly contrasting. The process is critiqued because it is relatively simple to create and perfect, when comparing it to other techniques in art.

Picture 1 is an example of a linocut. Picture 2 is an example of a wood engraving. Observations may vary, but could include the following: Picture 1 has a lot of dark values, bold lines, and non-detailed images. With picture 1, there is either black or white, and the values are created by the thickness of the lines. With picture 2, the values change based on the detail of the engraving and the amount of ink applied. Picture 2 includes a lot of details and is a realistic portrayal of the subject (owl). The subjects in both pictures are visible and definable. Picture on is of a bull ring, with Spanish matadors and picture 2 is of an owl in a tree. Neither picture uses color.

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In engraving, artist typically would use a metal sheet as the surface for their piece. Etching is difficult because of the amount of scraping required, the strength and control the artist must use, the sound of the scraping, and the inability to make corrections.

Yes, advertisements like these can be considered a form of art because they use creative visual design to communicate a message. The Nike swoosh, for example, uses a simple, curved shape and strong contrast to create a memorable image. Designers arrange elements such as shape, color, and composition to attract viewers and express a brand’s identity. Advertising has a persuasive purpose, but that purpose does not prevent it from being artistic.

When an artist etches a piece, he/she draws the image or design on a surface, which has been coated with a thin layer of acid. The artist is still essentially drawing when he/she creates an etch, however the end result, media, and tools is quite different.

Mezzotint’s tone is created using a special tool, like with drypoint. As the tool moves along the metal surface, it roughs the surface and creates different levels of grooves. When ink is applied to the surface, the varying levels of grooves provide the illusion of various tones and half-tones, while still using the same color of ink. This method is one of the best representation of monochromatic art.

Engraving is a process of incising an image onto a hard surface such as wood, stone, or a copper plate. Etching is a printmaking process in which an impression is taken from a metal plate on which an image has been etched (or eaten away by acid).

Registration: A method of correlating color separation so that the colors line up correctly. Press: A device used to transfer an image. Keyblock: A printing block that is used to create a black outline before the color is added, and usually has the most detail.

A type of etching that uses powdered resin that stops the acid from eating away at the surface, creating a tonal effect. Picture 1 is an example of aquatint.

The gouge is a triangular shaped printmaking tool used to produce a rounded line. Graves are also used for scraping out the wood. Another tool used is a knife. Some commonly used types of knives include: hangit (Japanese), mat, palette, and x-acto. Leather pads, chalk, and brayers. Lastly, paper and ink is also used.