Explain why the delivery of a speech is as important as the content of a speech. Describe ways in which John F. Kennedy delivered his inaugural speech to make it most effective.

Answer:

Responses may vary but should include some or all of the following information: John F. Kennedy set the tone of his speech with his presence and his word choice. Kennedy’s use of short, simple, everyday words and clear and obvious references (such as to biblical quotes) add clarity. His organization of relevant issues by category and chronological order keep listeners’ attention because they can easily follow his thoughts. Kennedy grabs and maintains his connection with the audience by directly addressing the audience and using “you.” Throughout his speech, Kennedy balances his logos, ethos, and pathos and is able to alter his tone to match the effect he hopes to have with the audience. Kennedy kept his speech short without leaving out relevant information, which was a courtesy to his outdoor audience standing in the January cold. Because Kennedy was so prepared and had practiced this important speech numerous times, he was able to deliver his speech with confidence and very few unplanned pauses. Kennedy was able to emphasize ideas he wanted to highlight through changing his tone and voice.