Unit 4: Social Media for Students

Question 10 • Social Media: Our Connected World (IS)

Which BEST explains why a professional with expertise would communicate through a blog rather than through more professional channels of communication?

Answer

Most experts only want to communicate through publications in the field, so they do not use blogs.

Blogs give them a change to speak more informally and brainstorm in ways professional publications do not.

Blogs were invented for professionals by professionals, so they are their communication methods of choice.

Professionals are just people who also enjoy talking about their personal lives.

Explanation

A blog can let an expert communicate in a more informal, flexible way than a formal professional publication. It also provides room to share developing ideas and brainstorm. Choice B best explains why a professional might choose a blog for that purpose.

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