AnswersMarketing 1 Q2 - Wamsley - 8247 - 202627 EUnit 5: Legal Issues and EthicsQuestion 9
9
QuizMultiple Choice

Unit 5: Legal Issues and Ethics

Question 9 • Marketing #1 Q2 - Wamsley - 8247 - 2026/27 *E

Joe’s Joy Ride is a company that makes affordable and fun off-road vehicles. However, the company also uses a variety of unethical selling techniques such as hiding information regarding warranties and refund policies in very small print that most customers don’t initially see. This has created a lot of angry customers as the company’s off-road vehicles are extremely unreliable and frequently malfunction. What unethical selling technique does Joe’s Joy Ride use?

Answer
A
misrepresentation
B
bait and switch
C
spam
D
excessive fine print

Explanation

Joe’s Joy Ride hides important warranty and refund details in very small print that customers are unlikely to notice. Concealing terms this way is the unethical selling technique known as excessive fine print. Misrepresentation would involve making false claims about the vehicles or policies, which the question does not describe.

AI-written and checked against the verified answer.

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