Explain why the scenario below fails to meet the definition of an app with persona. Situation: Jim built an app for a company in which the user navigates a Web site by clicking on links and reading written material.

Correct Answer:

This app does not have persona because it only acts like a basic Web site with links and written information. An app with persona gives users a stronger sense of interaction, identity, style, and engagement. It usually feels more personal, dynamic, and tailored to the user experience. In Jim's example, the app is simply presenting information and navigation, not creating a distinctive interactive character or user-centered experience.