Unit 9 Study Guide and Quiz Answers

In a company's SWOT analysis, which of the following is an example of a threat?A.The company makes a low quality product.B.The company's employees have bad morale.C.There are many competitors in the market.D.The market is not very saturated.

What type of trend is caused by changes in the characteristics of a population?A.A style trendB.A competitive trendC.A lifestyle trendD.A demographic trend

A company's ____________ are the priorities, principles, and beliefs that guide the company.A.StrengthsB.DemographicsC.ValuesD.Opportunities

Which of the following sections of a business plan comes first but should be written last?A.Goals and StrategyB.Executive SummaryC.Products and ServicesD.Funding Request

How does limiting a company's scope benefit the company?A.It encourages the company to use division of labor.B.It makes it easier to produce a high quality product.C.It lowers the company's taxes.D.It allows the company to hire more employees.

The U.S. consumer market is large, but other markets may offer what advantage?A.Higher levels of market saturationB.Better opportunities for growthC.More demographic trendsD.More entertainment trends

A _____________ is created by a consumer problem, need, or desire.A.Financial predictionB.Company scopeC.Competitive analysisD.Business opportunity

Which of the following is one of the main things to consider when evaluating a business opportunity?A.Customer demand for the productB.Style and entertainment trendsC.The number of employees you plan to haveD.The mission statements of competitors

In a company's SWOT analysis, which of the following is an example of a strength?A.A law is passed that decreases demand for the company's product.B.A demographic trend increases demand for the company's product.C.The company's employees are efficient and productive.D.The company doesn't have many competitors.

If a company's scope is too big, what is likely to happen?A.The company will face more conflicts of interest.B.Employees will participate in a SWOT analysis.C.Employees will have better morale.D.The company will lose direction and focus.