Answer the following question in 3-4 complete sentences. Look at the logo above. What company does it represent? How did you know? What do you recognize or see when you look at this logo that communicates to you the companies name? Try to use vocabulary words in your response.

Answers will vary, but may include the following: This logo is used by the Starbucks Coffee Company. It is easily recognized because of its use of typography (words used in the logo). The typeface (font), along with the words themselves, are associated with Starbucks. The color of green used adds to its recognition, as this color of green is now associated with Starbucks in many people’s minds. The company is found in many locations worldwide, and the logo seen above is on most of their merchandise, which can be bought in their stores, or in the local supermarket.
Answer the following question in 3-4 complete sentences.
Typeface, often called a font, is a set of lettering or characters that have specific characteristics for design, size, weight, italics, etc. Serif font is a sub category of typeface. If a font is serif, it has small lines or characters added to the ends of the characters to exaggerate and/or decorate the characters in their basic form. A sans-serif font is the opposite; the characters of a font are without embellishment or decor.
Answer the following question in 3-4 complete sentences. Define the term, advertisement. Look at the advertisements below. Which communicates most to you? Why? Advertisement 1: Advertisement 2:

Advertisement is a method of communication, whether through words or pictures, used in order to persuade the general public to consume or purchase a product or service. Advertisement opinions will vary, but should be supported with reasoning.
Answer the following question in 1-2 complete sentences.
Answers may vary, but should be similar to the following: Graphic design is an artistic and professional form of communication that focuses on the use of symbols and stylistic elements to convey a message. To be effective, it must be easily understood and recognizable.
Answer the following question in 3-4 complete sentences.
A symbol is a picture, sign, or image that is used to represent an object, concept, or idea. A logo is an example of a symbol, that serves the specific purpose of representing a company, idea, or service. A logo may include words, images, or a combination.
Answer the following question in 1-2 complete sentences.
Tempera is a water-based painting medium made by blending egg yolks with water, or sometimes other materials such as glue. It is often used to paint frescos and panels, and is popular because it is relatively inexpensive and dries quickly.
Answer the following question in 3-4 complete sentences.
A cel is a transparent sheet of film on which objects are drawn or painted for traditional hand drawn animation. With cel animation , Individual cels are drawn for every one or two frames of motion. Cels are layered on top of each other using overlays, with each second containing about 24 frames in a feature film. This was an important development because it meant that animators didn’t have to recreate the whole image for each frame.
Answer the following question in 3-4 complete sentences. Name the artist that created the two pieces of artwork. Explain why the two pieces are similar, the order in which they were created, and the purpose of each.

Picasso created the two pieces of artwork. The pieces of artwork are similar, because the picture on the left is a sketch for the completed work of art shown on the right, Les Demoiselles d’Avignon. Picasso drew the image on the left first, preparing a strong visual concept before beginning work on the final version. By creating sketches, artists can sort out ideas and vary the arrangement of visual art elements and design principles, allowing adjustments to be made before beginning a final piece. Also, drawing is a relatively inexpensive form of art, so it can be beneficial for the artist to work out details in a sketch before beginning a final piece, which usually requires much more expensive materials.
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