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Select three reasons why the CMO in the chapter example wanted to revamp the marketing plan.

People's tastes changed, and they no longer trusted fast food as they once did.

Customers increasingly preferred organic and non-processed food.

There is no use for mayonnaise.

People do not care about calorie intake.

Demand for chicken sandwiches varied widely, making it difficult to forecast how much chicken meat to purchase and ship to the restaurants.

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