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23

Which of the following describes intellectual property?

A
concepts that are too abstract to be copyrighted or trademarked in any way
B
any kind of work or creation that was developed at a college or university
C
inventions or discoveries that have significant educational or scientific value
D
things that are created in the mind and not necessarily able to be seen or touched
24

Select three ways that businesses benefit from digital media.

A
overall cost savings
B
fewer legal issues
C
improved customer service
D
minimized need for outsourcing
E
increased brand awareness
25

Which of the following statements most accurately describes the future of Internet-based streaming services?

A
They may someday replace traditional programming, but not in the near future.
B
They are poised to replace traditional programming in the very near future.
C
They are popular now, but they will never replace traditional programming.
D
They have already replaced traditional programming for a large percentage of media users.
26

Select the three negative impacts of social media.

A
People who use a lot of social media do not read as much news as people who do not use social media.
B
Digital information overload makes employees less productive.
C
Consumers of digital media tend to know very little about other cultures.
D
Consumers of digital media can become quite short-sighted and impatient.
E
Heavy digital media users have trouble filtering out relevant information from irrelevant information.
27

In digital format, sound is represented by a series of numbers. What does each number represent?

A
the speed of molecules at a given point in time
B
the vibrations at a given point in time
C
the air pressure at a given point in time
D
the loudness at a given point in time
28

Why will advertising continue to grow in social media?

A
It is more persuasive than other types of advertising.
B
It is highly cost-effective.
C
It is extremely appealing to consumers.
D
It reaches more people than mass media.
29

In what way, if any, are mobile websites different from typical websites?

A
They are somewhat alike, but mobile websites tend to feature more videos that could go viral.
B
They are similar, but mobile websites are specially designed to work well with mobile devices.
C
They are nothing alike, as mobile websites use completely different content and formatting.
D
They are essentially identical, as they both utilize the same content and programs.
30

In what way, if any, do mobile users’ habits differ in terms of how they view websites?

A
Mobile users are not unique in their website-viewing habits.
B
Mobile users tend to spend somewhat more time viewing pages.
C
Mobile users tend to spend less time viewing pages.
D
Mobile users tend to spend much more time viewing pages.
31

What type of digital marketing is exemplified by a company creating an app that educates a consumer and attempts to persuade the consumer to buy the product?

A
digital mobile marketing
B
search engine marketing
C
cloud systems marketing
D
social media marketing

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