the way an organization presents itself to patients’ relatives, residents of the neighborhood surrounding a facility, or anyone who is a potential patient or employee of a facility
B
the way an organization presents itself to employees, stockholders, or anyone who is in a position of authority at a facility
C
the way an organization presents itself to the media and organizes its promotion and marketing campaigns
D
the way an organization presents itself to the people within the facility, particularly the patients and healthcare workers