Read the following scenario and answer the question that follows.A patient has just had highly experimental surgery that was a great success. The successful surgery has enhanced the hospital’s reputation, and television reporters are hoping to interview the patient. However, the patient is a very private person and wants no publicity whatsoever. What should the hospital’s PR professional do in this situation?
Answer
A
Allow the reporters to see the patient, because it is good PR for the hospital and after all it was the hospital that was responsible for the success.
B
Ensure the patient’s privacy by having the reporters only speak to representatives in the PR department.
C
Make sure the patient is not disturbed, but have the patient’s medical team tell reporters everything they know about what the patient thinks.
D
Explain to the reporters that it is none of their business and if they don’t leave, they will be thrown out by security.