AnswersRMA FL-1001370-English 3 Semester 2Using Resources and Reference Materials for Editing

Writing Workshop: Visual Media Analysis Answers

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Look at the advertisement.Which best describes the persuasive media technique used in this advertisement?

Question illustration
A
flattery, because it implies that the viewer has the power to stop the flu
B
flattery, because it implies that the viewer can help others stop the flu
C
bandwagon, because it implies that the viewer should join others in stopping the flu
D
bandwagon, because it implies that the viewer is at fault for not stopping the flu
4

Look at the advertisement.Which best describes the target audience of this advertisement?

Question illustration
A
young adults who are uninterested in health
B
young adults who want to stay healthy
C
parents who want their children to get vaccinated
D
parents who want to bribe their children into getting vaccinated
6

Which of the following slogans best exemplifies the bandwagon technique?

A
“America has fallen in love with Morning Bran Cereal. Isn’t it time you fall in love too?”
B
“You work hard all day. Let Morning Bran Cereal start your day.”
C
“The first steps of the day should be strong ones. Let Morning Bran Cereal help you get up.”
D
“Morning Bran Cereal, made the natural way.”
7

While revising your media analysis essay, remove

A
any material from outside sources.
B
all evidence that supports your thesis statement.
C
any ideas that do not fit or reinforce your overall viewpoint.
D
all evidence that is biased.
8

When writing a media response essay, ensure that your thesis statement

A
includes both your topic and your point of view.
B
does not state why the ad campaign was effective.
C
does not distract the reader by being too interesting.
D
is more analytical than interesting.
9

Which step must you complete before writing a media assessment essay?

A
finding strong supporting details to prove your point
B
seeing all of the advertiser’s ads from the past and present
C
discussing the ad with a media specialist
D
watching ads from competitors
10

Which of the following slogans would most likely appeal to parents of young children?

A
“Drink milk! It’s cool!”
B
“Milk: nature’s barricade between you and bone disease.”
C
“Milk, for growing bodies and blossoming young minds.”
D
“Let’s warm up and energize. Drink milk!”

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